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Organizing and Advocacy

MEA employs a grassroots organizing strategy that is unique to GLBT grassroots activism in several respects. First, MEA chooses a relatively short annual target list of Congressional districts or states whose Congressional representatives are not yet sponsors of the MREA, but who will likely be key players in the effort to ensure the MREA’s passage. MEA’s strategy is to contact and visit individuals within these districts and states as many times as is necessary to
(a) locate and recruit GLBT veterans and allies willing to assist in the effort to repeal Don’t Ask, Don’t Tell;
(b) train them in lobbying, public relations and organizing techniques and on the issue of gays in the military;
(c) guide and support them in their first few activities; and (d) finally, give rise to a sustained grassroots movement within that district or state that is led first and foremost by constituents who reside in that district.

The development of the target list is based on a variety of factors, but MEA relies heavily on input from GLBT activist organizations such as the Servicemembers Legal Defense Network (SLDN), the Human Rights Campaign (HRC), Log Cabin Republicans, and other organizations with expertise on the U.S. Congress. At the same time, MEA believes that any key member of Congress, no matter what the individual’s track record on GLBT issues might be, should hear from his or her own constituents on “Don’t Ask, Don’t Tell.” The issue of “Don’t Ask, Don’t Tell” is one for which the GLBT community has a unique opportunity to find common ground with so-called “red state Americans,” and MEA is committed to devoting a significant amount of its resources to “hard sells” as well as likely co-sponsors of MREA.

Second, MEA believes strongly in taking grassroots training out to the trainee, and on emphasizing in-district meetings with member of Congress, rather than requiring activists to travel to Washington, DC. MEA does not conduct any “Lobby Day” events in Washington, although it encourages its activists to attend “Lobby Day” events of other organizations.

MEA trains activists in remote locations through its unique Grassroots Workbook, which in effect functions as a correspondence course. Activists-in-training read a chapter of the workbook, complete the exercises at the end of the chapter, return their answers to MEA, and then discuss their answers over the phone with a volunteer MEA Mentor. MEA Mentors are chosen for their experience areas of knowledge, such as grassroots organizing, media relations, lobbying techniques, or expertise on the military and/or “Don’t Ask, Don’t Tell.” Activists are gradually “certified” in various techniques by completing chapters of the Grassroots Workbook, and are given more and more responsibilities by MEA commensurate with their expertise. For more information on becoming an MEA Grassroots Activist, Grassroots Team Leader, or Regional Grassroots Coordinator, click here.

Third, MEA aims to raise GLBT activists across the country to a higher level of proficiency at advocacy and activism. Instead of simply being provided a set of talking points, MEA Grassroots Activists are taught, through the Grassroots Workbook, to write talking points and formulate “sound bites” for themselves. Instead of being told information about their respective members of Congress, MEA Grassroots Activists are taught how to gather their own information about their Congressional representatives and what motivates them, information that can then be used as a valuable source of intelligence by national GLBT activist organizations in Washington. MEA’s aim is to create a nationwide network of activists that truly leads from the grassroots level up, with activists in the field playing a key role in formulating national political strategy. MEA believes that this nationwide network of activists will be a formidable asset to the GLBT community as a whole, long after “Don’t Ask, Don’t Tell” is repealed and becomes a distant, ugly memory.

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